Until recently, “tanghulu,” a Chinese candied fruit snack, and “yanggaeng,” a jelly-like traditional Korean dessert, were the top two choices for those with a sweet tooth in Korea.

Tanghulu enthralled social media users with its colorful visuals and exotic allure, prompting numerous people, including Jennie of K-pop girl group BLACKPINK, to post videos of them making the treat at home. The popularity of yanggaeng largely stemmed from singer Bibi’s February single, “Bam Yang Gang” (sweet chestnut jelly), which reigned atop multiple streaming platforms here for several weeks.

Recently, Korea’s MZ Generation, encompassing both Millennials and Gen Zers, has turned to new indulgent treats to satisfy their cravings, including the viral “Dubai chocolate,” yogurt ice cream, and the popular crookie, a fusion of croissant and cookie.

Stuffed with pistachios and fried kataifi — a very fine pastry used in diverse Middle Eastern and Mediterranean cuisines, Dubai chocolate has emerged as a social media phenomenon, with numerous users sharing videos of themselves tasting this crunchy chocolate.

It originates from Dubai-based Fix Dessert Chocolatier, but a slew of Korean bakeries and manufacturers are producing their own versions. It is now being sold at major convenience stores and department stores as well as artisan chocolate shops.

However, demand still exceeds supply. The convenience store chain, CU, which sells a Dubai-style chocolate for 4,000 won ($3), says it is 스포츠 currently facing an inventory shortage. As a consequence, Dubai chocolate is now being sold at 6,000-10,000 won at Danggeun Market, the country’s largest flea market platform.

In their quest for the elusive dessert, many have resorted to buying chocolate-making kits online or searching for alternatives like Dubai chocolate-style cookies, financiers or small, rectangular or oval-shaped tea cake, and cakes. This growing demand has driven up the price of pistachios in Korea, nearly doubling from 30,000 won per kilogram to more than 50,000 won.